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Gudetama Essentials

Sale price$99.00

Here are 6 multi-functional brushes that you can use interchangeably with different products. We've made sure the same brush can be used for different steps in your makeup routine. It's not about being perfect here...

If you're too unmotivated to read everything, just glance through the words in bold.

1. Foundation . Contour

A Gudetama version of our top selling Angled Flat Foundation brush. This brush blends foundation quickly so you can shave some time off blending and spend more time on sleeping. Doubles up as a contour brush for cream and liquid contouring products. Feeling lackadaisical? Use this brush to conceal dark circles too... no worries..

2. Blush . Powder

A big fluffy brush that's perfect for dusting on some setting powder or creating healthy rosy cheeks. Ahhh.. soft~

3. Blush . Highlight

A small fluffy brush designed for precise application of blushers and highlighters. The tapered design makes it also amazing for setting powder under the eyes. Great with all textures.

Wondering how you can use a single brush for both powders and liquids? You can do just that with this brush... use one side for powders and flip over for creams or liquids. How lazy!

4. Brows . Liner . Lips 

A dual-ended retractable brush that fills in your brows, lips and eyeliner. Use the angled side to fill in your brows, or add definition along your lash line. Switch over to the tapered side to fill in your lips or lightly conceal tiny blemishes. Comes with a cap to keep your brush clean!

5. Eyeshadow . Concealer

A lazy way to look less lazy. 

This fluffy brush is engineered for Asian eyes. The curvature of the bristles fits your lids perfectly, making it dummy proof for all beginners to eyeshadow. Swipe this brush over your lids to add a wash of colour all over your eyelids...real quick!

Using a towel, wipe the eyeshadow pigments off your brush. Next, use the same brush to conceal those dark eye circles with any concealer. We've optimized the density of this brush so you can use it with powders, liquids or creams.

6. Fluffy Blender 

A really basic, fluffy no frills brush that excels in one function- blending. Yes this brush blends out everything making everything smooth and seamless. Nose contour, nose highlight, eyeshadow, concealers…. Basically everything that needs targeted blending, use this!

Gudetama Essentials
Gudetama Essentials Sale price$99.00

Gudetama Brush Set: Because Effortless Beauty is a Thing

I Guess, Shop Now?

"Why try too hard? These brushes don’t. Get flawless makeup with the least effort."


Chill Maintenance:

Synthetic bristles? They’re in it for the long haul. Survive any soap, stay smooth, won’t bail on you like animal hair. More washes, less worries

Chill Vibes Only:

Soft bristles that feel like a lazy Sunday morning on your skin.

Go with the Flow:

For all the looks you’re half-trying to achieve. Foundation? Eyeshadow? It’s all good.

About the collab

Gudetama THEmed

So, we teamed up with Gudetama. Because honestly, why not? This collab is all about embracing the art of doing the bare minimum but somehow, magically, still looking fabulous. Gudetama’s all about that life, and now, so is your makeup routine

a low commitment 6-brush kit

Only essentials

It’s like, whatever, but also, surprisingly everything you need. Each brush kinda just gets the job done – soft, cruelty-free, and perfect for slapping on some color or whatever you do to face the day. They're here to make your makeup routine as laid-back as Gudetama himself

Because Effort is Overrated

Relax, They Last

These synthetic bristles won’t break, split, or go all dramatic on you like animal hair. They're in it for the long nap

How-to Guides

We get it; you're not into complicated routines. Our how-to guides are for the ‘just wing it’ crowd. Achieve makeup magic with minimal effort. It's the Gudetama way – effortless and fabulous

Quick summer kisses


Kawaii yellow look

Lazy Beauty Lovers Unite..

I never knew makeup could be this easy. These brushes are a game-changer!

Ella R.

Gudetama and makeup? What a combo! These brushes make it all so simple.

Liam G.

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Frequently Asked Questions